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by Caputo Digital
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DataDash by Caputo Digital

The marketing suite built for franchises.

Every location. Every vendor. One view of your marketing ROI. DataDash connects your marketing platforms and CRM into a unified franchisor dashboard, with an individual view for every franchise owner.

Explore the dashboard

Clients: sign in to DataDash

From every location and vendor
  • Google Ads
  • Meta Ads
  • LSA
  • GA4
  • Search Console
  • Vibe CTV
  • Call tracking
  • Your CRM
DataDashOne joined dataset
FranchisorEvery location
OwnerTheir location only
Illustration. CRM and platform connections are custom integrations scoped per client.
Connected sources

Your platforms. One connected view.

Examples shown. Connections are scoped per client.

  • AdsGoogle Ads
  • AdsMeta Ads
  • AdsLocal Services Ads
  • AdsFacebook
  • AdsInstagram
  • AdsVibe CTV
  • AnalyticsGA4
  • AnalyticsSearch Console
  • AnalyticsCallRail
  • CRM & dataSalesforce
  • CRM & dataMicrosoft Dynamics
  • CRM & dataYour CRM
  • CRM & dataCustom data sources
The proof

From spend to contract dollars.

CRM outcomes are joined to each marketing source, so every channel reports leads, appointments, contracts, revenue, CAC and ROI against the goals you set. Switch between channel and month below; all figures are synthetic demonstration data.

DataDashNetwork DashboardAll locations 48Jan 1 - Sep 24Demonstration data

CRM - Digital ROI

Last snapshot: Sep 26
OverviewFranchiseCustomersConv RateGeoAll groupsAll sourcesAll contracts
Total Spend$310K+11.9% (+$33.0K) YoY
Leads3,326+15.3% (+441) YoY
Appointments1,864+23.4% (+354) YoY
Contracts1,102+24.8% (+219) YoY
Revenue$4.80M+41.3% (+$1.40M) YoY
ROI15.5x+26.3% (+3.2x) YoY

Four headline results, synthetic data. ROI = revenue / spend.

Success GoalsTargets we are managing toward
CACOn target
$347-11.8% YoY (lower cost)
$0-$499$500-$799Over $800
Set RateOn target
56.0%+3.7 pp YoY
50%+35%-49.9%Under 35%
ROIOn target
15.5x+26.3% YoY
13x+10x-12.9xUnder 10x
ChannelSpendLeadsAppts.ContractsRevenueCACSet RateROI
SEO$138K1,512850612$2.20M$28556.2%15.9x
PPC$96.3K804450281$1.50M$42656.0%15.6x
Email$18.9K31121088$280K$25567.5%14.8x
LSA$31.8K29717571$490K$54858.9%15.4x
Meta Ads$24.6K40217950$334K$49244.5%13.6x
Total$310K3,3261,8641,102$4.80M$34756.0%15.5x

ROI = Revenue / SpendSet Rate = Appointments / Leads × 100CAC = Spend / New Customers (lower is better)YoY = same period last year

Layout adapted from the actual DataDash Digital ROI view. Demonstration dataset with neutral labels; not actual client results.
How it works for a network

One dataset, the right view for each person.

Franchise networks rarely run one ad account: locations hire different agencies, owners run their own campaigns and offices keep different CRMs. DataDash reads them together, then shows the franchisor the whole network and each owner only their own location.

  1. 01Every account

    Google Ads across every location

    Accounts managed by Caputo Digital, outside vendors or owners themselves, read side by side.

    • Location summary
    • Results by branch
    • Budget pacing
  2. 02Every territory

    See the network as territory

    Leads, customers and revenue map back to real geography, so regional gaps and standout territories are visible at a glance.

    • Accurate county boundaries
    • Territory metric labels
    • Year-over-year view
  3. 03Every owner

    A summary for every owner

    Each owner signs in to their own summary: channel performance, highlights and ROI for their location only.

    • Franchisor views roll up the network
    • Owners see only their territory
    • Private individual sign-in
Product tour

Six views teams open every week.

Rebuilt from real DataDash screens with invented names and figures. Pick a view to see how it reads.

National overview down to local territory

CRM and paid results mapped from the whole network to each county-level territory.

Synthetic demo data
Estimated $ by state
$1.53M$1.84M$2.21M$1.39M$1.18M$960k
  1. North Carolina$2.21M
  2. Georgia$1.84M
  3. Florida$1.53M
  4. Texas$1.39M
Questions

Before you sign in.

Who can use DataDash?

All Caputo Digital clients receive access to DataDash. The Caputo Digital team also offers DataDash to franchise networks through a subscription and custom-build process, tailored to each network's data, reporting and access needs. Access is set up by the team rather than through a public sign-up.

Which platforms can DataDash integrate?

The examples shown above include Google Ads, Meta Ads, Local Services Ads, Facebook, Instagram, GA4, Search Console, CallRail, Vibe CTV, Salesforce and Microsoft Dynamics, along with your own CRM and custom data sources. DataDash is a custom solution: the Caputo Digital team can integrate most platforms when the necessary data endpoints are available and access can be provided. Connections are scoped and built for each client or network.

Are the dashboards on this page real?

They are adapted from actual DataDash views, with names and identifiers removed and demonstration data in place of client results.

Is DataDash only for franchises?

No. DataDash's core is designed for franchise systems, but all individual Caputo Digital clients also receive their own custom DataDash view, tailored to their business and marketing results.

Contact

See what your network looks like in DataDash.

DataDash is built and operated by Caputo Digital. Talk with the team about connecting your platforms, vendors and CRM.

Existing client? Sign in to DataDash Caputo team sign in
The team behind it

Built by Caputo Digital.

Caputo Digital created DataDash to connect marketing activity with the business outcomes it produces. The same team scopes, builds and integrates each dashboard for its clients and for franchise networks.

Every Caputo Digital client receives DataDash access. Franchise networks can subscribe through a custom-build process tailored to their data and reporting. DataDash runs on Caputo Dash, the platform Caputo Digital built to power its data integration and reporting.

Visit Caputo Digital